What is contrarian investing?

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This basically implies sailing against the tide while investing. For example, if a sector is not doing well and the market is taking a bearish view of it, some fund manager still decides to invest in the sector since according to him/ her it has long-term potential for growth and the current valuations look cheap. Such an investing style is called a contrarian style. It's an extremely risky style but at times such investments have rewarded investors with gains accruing in multiples

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